A new
website could help UK consumers to make the right choices when
it comes to
investment .
Norwich Union has created an online guide, which is designed to
give
advice to
investors about which products will be most suitable for
them.
Dubbed Make Sense of It, the site is aimed at ordinary consumers
who need to learn the basics of investment.
The portal also stresses the importance of seeking professional
advice when making
investments .
Featuring four distinct areas of interest – scenarios,
calculator tools, my page and jargon buster – the
site's creators hope that it will cover all relevant areas of
interest to prospective investors.
Simon Quick, director of
marketing at Norwich Union, said: Our research shows that
many consumers are confused by the range of options.
They understand that they need to take action but are afraid
of making the wrong decision – that's why there is
increasing demand for information that is simple to
understand.
Recent research from Moneyfacts revealed that the payout for
personal pension plans has tumbled in the last ten years, which
could mean that
personal investments are a better option for many UK
adults.
