A new website could help UK consumers to make the right choices when it comes to investment .
Norwich Union has created an online guide, which is designed to give advice to investors about which products will be most suitable for them.
Dubbed Make Sense of It, the site is aimed at ordinary consumers who need to learn the basics of investment.
The portal also stresses the importance of seeking professional advice when making investments .
Featuring four distinct areas of interest – scenarios, calculator tools, my page and jargon buster – the site's creators hope that it will cover all relevant areas of interest to prospective investors.
Simon Quick, director of marketing at Norwich Union, said: "Our research shows that many consumers are confused by the range of options.
"They understand that they need to take action but are afraid of making the wrong decision – that's why there is increasing demand for information that is simple to understand."
Recent research from Moneyfacts revealed that the payout for personal pension plans has tumbled in the last ten years, which could mean that personal investments are a better option for many UK adults.
Norwich Union creates investment help service
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Norwich Union creates investment help service
Wed, 11 Oct 2006
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