Edward Jones US named top retail stockbroker by poll

Wed, 15 Aug 2007

The US operations of Edward Jones have been named as the top full-service retail stockbroker by an independent company concerned with investments for America's most wealthy.

An independent research establishment, The Luxury Institute, assessed the company on effectiveness, personnel and customer experience.

Tim Kirley of Edward Jones UK commented on the success of the company, pointing out the operations that have been recognised so highly in the US are the same as its business in Britain.

"That is delivering face-to-face advice to individual investors to help them achieve their long term financial goals. Everything we do is focused on building and maintaining strong relationships with our customers," he remarked.

Edward Jones was found to be the only company out of six stockbrokers surveyed to score above average ratings on customer services.

Well-off customers representing the top ten per cent of America's wealthy investors were questioned by the company for the research.

Yesterday, director of AJS Wealth Management Anna Sofat noted that more women were investing their hard-earned cash than ever before although they tend to be less adventurous with their investments compared to their male counterparts.

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