Investments specialist JPMorgan Asset Management has implemented a host of discounts to encourage people to start saving money via investments options.

Available until April 20th 2007, the financial services provider is offering free transfers from both individual savings accounts and personal equity plans to its investment trust option.

Moreover, the organisation has announced that it is abolishing the transaction charge on all investments over £1,000 into its investment trust individual savings accounts .

Campbell Fleming, managing director and head of UK at JPMorgan Asset Management, commented on the new investments discounts.

Isas [individual savings accounts] are a tax-efficient savings vehicle and we are urging investors to make the most of these tax breaks by taking advantage of the special offers, he said.

Mr Fleming added that people who are looking to reduce the risk on their investments would be generally better off if they invested small amounts regularly instead of introducing occasional lump sums because of fluctuations in the stock market .

His comments come the month after global equity markets experienced a temporary decline in value as a result of investor uncertainty in the far east.

On February 27th 2007, the Shanghai Stock Exchange composite index fell 8.8 per cent in a single day.