Kitty Ussher, the economic secretary, has urged Brits to invest in their children's future by placing money into child trust funds .

In an official announcement which incorporated the latest statistical data regarding the long-term investment vehicles, Ms Ussher called upon families to improve their youngster's future by making contributions,

Every small contribution can make a big difference to the options open to children when they reach 18, whether it's for education, housing or simply to see the world, she explained.

The data revealed that three-quarters of parents have opened an account for their children, with the government offering extra payments to one-third of the investment funds .

In light of the figures, the government has introduced new measures to boost take-up, including community organisations giving financial advice to parents and reminder letters sent to parents yet to open them.

Child trust fund provider The Children's Mutual has applauded Ms Ussher's statement of intent regarding the investment options, with chief executive David White stating that parent's decision to open these vehicles is crucial.