Investors should not act on sentiment and follow the crowd if they want to see good market returns from their investments, an expert in assets management has warned.

Following the crowd could be detrimental to investment returns and could mean some investors are missing out in the long-term, JPMorgan has stated today.

JPMorgan Asset Management has stated that the market can be largely driven by sentiment an many investors are choosing to buy when the market is strong, thus missing out on the opportunity to invest when shares are low.

Head of UK distributor sales at the firm Mike Parsons advises investors not to sell in market downturn and as market timings do not need risking.

We fully appreciate that investors can become concerned when markets fall but we would urge them to take the long-term view with a well balanced, diversified portfolio, he comments.

In related news, the latest Nationwide Consumer Confidence Index has found consumers have lost confidence and are feeling the impact of rising interest rate changes.