The Ethical Investment Association (EIA) has urged fellow advisers to use National Ethical Investment Week to engage with clients about green and ethical investment options.

Julian Parrott, chair of the EIA and partner of advice firm Ethical Futures in Edinburgh, observed that the Ethical Investment Week is an opportunity to showcase the development of the ethical and sustainable investment market .

Those of us who have been active in the market for a long time know that clients come from all walks of life and that the perception of the 'hippy' green and ethical investor is just a stereotype, he commented.

Just like fair trade coffee, ethical investment is entering the mainstream and is an important part of the growing ethical consumer movement.

The EIA is a member association of financial advisers from around the UK dedicated to the promotion of green and ethical investment.