Investment Companies - Scottish Widows
Scottish Widows
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Scottish Widows

Scottish Widows long ago recognised that clear and strong branding was critical for differentiation between products and companies.

They successfully built extensive brand awareness within a limited budget, building positive attitudes towards the brand and proposing that Scottish Widows is " good with your money" in every aspect from investment strategy to performance.

Their marketing strategy goes back to 1986 and at the time, was probably the boldest the financial market had ever seen. The Scottish Widow has now become an icon, countering all the negative values associated with the word widow. She represents the company’s positive values - strength, reliability, integrity, innovation, heritage.

Scottish Widows regularly issue Investment Bonds – usually for a 5 year term with no risk to your capital provided the investment is held for the full term.

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